ASCENT MARKETING COMMUNICATIONS

Crux is a small, specialist brand dedicated to developing products specifically for climbing. The design philosophy is simple - Crux products are to be tough, light and functional. Crux currently offers technical climbing rucksacks, 2-person mountaineering tents, technical shell clothing, sleeping bags and climbing chalkbags. Later in 2008 it will introduce down insulated clothing.

Part of the same group, Lightwave designs and develops high-quality lightweight and ultra-lightweight tents and rucksacks, created to meet the specialist needs of genuine lightweight travel enthusiasts.

Ascent Marketing Communications is retained by Crux and Lightwave to develop the profile of both brands in the UK, building their reputation as specialist brands and widening public knowledge of their products.