ASCENT MARKETING COMMUNICATIONS |
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Crystal Distribution Ltd was created in June 1999 when a group of like-minded European partners saw a real opportunity in the UK to develop a solid, retailer oriented sales, marketing and distribution company working primarily with ski and energy-sports related accessories. Ascent Marketing Communications is retained by Crystal Distribution as its marketing and public relations consultant for Sinner eyewear, Redeye and Pipolaki headwear and Snowlife gloves, building brand recognition and product demand through pro-active media promotion. Sinner is an established sports eyewear brand currently successful in winter sports - alpine ski, cross-country ski, board riding, skating etc - plus motorsport (motorbike racing, motocross biking etc) and surfing. Sinner's USP is not so much about fashion or innovation (although their styles are exclusive, contemporary and technologically advanced) but performance and value, offering designer quality with tremendously competitive prices. Products include sunglasses, goggles, helmets and accessories. www.sinner.nl Redeye is the brand that defined the beanie back in the late 90’s. It’s now re-inventing itself with a new, more mature direction that retains its renowned individuality and quality. Commentators are already saying that Redeye’s designs will prove to be the touchstone for others to follow so it’s not surprising that so many retailers have welcomed its return. Warm, practical headwear has always been a priority for the people of the Alps. Pipolaki traces its roots back to 1816 and has forged a formidable reputation for quality and style. Pipolaki continues to lead the field in warm, bright, contemporary styles for men, women and children. www.pipolaki.fr Swiss glove manufacturer Snowlife makes the best ski & snowboard gloves in the world, period. Products are developed with champion skiers, instructors and medical experts to create top-quality gloves combining function, comfort and durability with classic design. In particular, Snowlife is renowned for its heated gloves. www.snowlife.ch |
The Evidence |
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 © 2008 Ascent Marketing Communications Ltd. |