ASCENT MARKETING COMMUNICATIONS |
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Cumbria Tourism is responsible for promoting Cumbria and the Lake District worldwide as a tourist destination. The area is a magnet for those who love the mountains and fells, so promoting mountain-based activities is a crucial part of Cumbria Tourism’s strategy. Ascent Marketing Communications works closely with Cumbria Tourism to develop vehicles that promote this aspect. In particular the Lake District Outdoors web site www.lakedistrictoutdoors.co.uk is dedicated to promoting the activities possible within the Lakes, and Ascent Marketing Communications is retained to keep the content for mountain-based activities up to date. Ascent Marketing Communications also created the current Lake District Active booklet, developed to highlight mountain-based activities especially to a visitor audience. Crucially for this work, Ascent Marketing Communications has the ability to connect with outdoor enthusiasts — authentic copy written by mountain people for mountain people. |
The Evidence |
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Ascent Marketing Communications Ltd. |
 © 2008 Ascent Marketing Communications Ltd. |