Lyon Equipment - Ascent Marketing Communications Ltd.

Based in the Yorkshire Dales National Park, Lyon Equipment is arguably the UK’s biggest and best distributor of outdoor equipment, representing some of the world’s most well-known outdoor brands.

Lyon Equipment asked Ascent Marketing Communications to help set up a series of business-to-business newsletters and briefings promoting news, views and sales information about key products. Aimed at retail staff in outdoor shops, the bi-monthly newsletters highlight new products, technical information, marketing support and media coverage. Crucially, the goal was to give staff 3 ‘golden sales points’ about every product featured – memory-joggers for the point of sale.

In addition, New Product info sheets directly link to key launches of new models – again presenting all the information the retailer needs in a clear, readable format. Margin Maker info sheets concentrate on promoting specific products that give retailers an opportunity to maximise income, especially in strategic in-store locations.

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