ASCENT MARKETING COMMUNICATIONS |
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Open Adventure was set up by James Thurlow in 2004 to build a series of ‘serious but enjoyable’ adventure races in the North of England, and runs a programme of highly-successful races throughout the year. There are three main race formats. The Open5 series is five events featuring mountain biking and running over 5 hours, from January through to November. The Open12 bridges a gap between the Open5 races and the challenging Open24 race, building in many of the ‘fun bits’ - abseiling, canyoning, white water paddling etc – over a 12-hour event. The Open24 is a non-stop 24-hour adventure race featuring mountain biking, running and paddling with navigation a key skill - each of the stages includes a special stage or 'trouser filler'. For the really keen there’s the Endurance Series consisting of competition in an Open5 event, the Open12 and Open24. Ascent Marketing Communications is retained by Open Adventure as their marketing and PR consultant, building the profile of the Open series of races and helping encourage participation and sponsorship. www.openadventure.com |
The Evidence |
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 © 2008 Ascent Marketing Communications Ltd. |